Hello! I’m ericka.

CREATIVE DIRECTOR • DESIGNER • PRODUCER

I am a creative leader building brands, teams, and systems that scale.

I was recently the Global Senior Creative Director at Turo, where I owned the global brand vision and creative output across design, photography, video, and email development. I led the internal Brand Creative Studio and partnered with a network of contractors and agencies, building out design systems, guidelines, and libraries that enabled us to scale across audiences and platforms efficiently and with high quality output.

When I joined in 2014, Turo was doing around three hundred thousand dollars in revenue. Today, it is more than three billion dollars in bookings.

Over my 14 years as a designer and creative director, I have executed brand campaigns from ideation, pitching, and testing, to production and final delivery. I have worked with budgets and teams big and small, and enjoy the challenges and rewards of both.

After a short break to swim with whale sharks, be a lizard in the sun, and do some writing, I am currently seeking new job opportunities in Los Angeles or remote.