Find your drive

Turo TVC & OOH

“Find your drive” was an aspirational call to action that showed that the Turo customer was more discerning and less complacent when it came to renting a car. The car complements their vibe; it’s not just a commodity. Riffing on the power of the car to unlock personal expression, we created a TV and OOH campaign that elevated the car and the experience of using a marketplace like Turo to new heights.

Our OOH execution uses bold and striking visuals to highlight the connection between a person and their Turo car of choice through color, pose, and cropping. We kept it simple and aspirational in low dwell time placements to inspire curiosity.

Collaborators

Concepting, creative direction, written by: Ericka Ames & Megan Natt

Directed by: Mimi Cave

Produced by: Jeremy Summers (Little Moving Pictures) & Estevan Padilla (Turo)

DP: Tyler McPherron

OOH design: Ericka Ames

Photography: Natasha Wilson