TURO BRAND GUIDELINES

As the head of the brand design and photography teams, it was my job to update, maintain, and ensure compliance with the Turo brand guidelines internally and in brand partnerships. In collaboration with the other leaders on my team, we built a robust guidelines site that serves both the internal team and external agency partners.

Below are a few example snippets of the guidelines, or visit the link to see the full site.

CHECK OUT THE FULL TURO Brand GuiDelines

Collaborators

Senior Creative Director: Ericka Ames

Art Directors: Samantha Hensley & Carolyn Pulvino

Photography Manager: Miles Mattison

Animator: Rasmus Holmqvist